VANS s'est lancé à la poursuite du marché de la sneaker montante, dominée par NIKE, PUMA ou encore ADIDAS, tout en gardant son style et sa cible "Pour les skaters", d'où son nom "SK8", accompagné du slogan "Classic since forever" - Emblématique depuis toujours
Une chaussure assumée qui saura parfaitement trouver son publique dans une ère où la chaussure montante fait mouche !
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